Project Overview
The Dangote Group is the largest diversified business conglomerate in West Africa and one of the largest on the African continent, with a presence in 14 countries and interests across a range of sectors including cement, sugar, flour, salt, pasta, beverages and real estate, with new projects in development in the oil and natural gas, telecommunications, fertilizer and steel.

We were invited by the company's founder Aliko Dangote to create a TVC for the global market, announcing the group's multi-billion dollar investment in the largest oil refinery and fertilizer plant in Africa.

Work Undertaken
Global TVC

Agency
Inviso Communications

Personal Involvement
Creative lead
Concept creation
Production coordination

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