Project Overview
To strengthen marketing efforts in Asia, Etihad Airways signed Bollywood star Katrina Kaif as their brand ambassador. The ATL and digital campaign featured Kaif onboard an Etihad Airways aircraft and at Abu Dhabi airport.

Work Undertaken
Print & outdoor advertising campaign
Digital campaign
Viral video

Agency
TBWA/Raad Abu Dhabi

Personal Involvement
Concept creation
Art Direction

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