Designed by celebrated Chicago-based architects Skidmore, Owings & Merrill and standing at 168m, Kula Belgrade (Belgrade Tower), will be the tallest building in South-East Europe, when complete in 2020. This signature development within Belgrade Waterfront will be Belgrade’s newest landmark and will feature a luxury hotel and residences operated by the renowned brand St. Regis, a multi-purpose public plaza and an observation deck and destination restaurant at the top of the tower.
Brand identity & positioning
Print & digital campaign
Content research and creation
Copywriting & copywriting supervision
Advertising campaign creative direction