Project Overview
Designed by celebrated Chicago-based architects Skidmore, Owings & Merrill and standing at 168m, Kula Belgrade (Belgrade Tower), will be the tallest building in South-East Europe, when complete in 2020. This signature development within Belgrade Waterfront will be Belgrade’s newest landmark and will feature a luxury hotel and residences operated by the renowned brand St. Regis, a multi-purpose public plaza and an observation deck and destination restaurant at the top of the tower.

Work Undertaken
Brand identity & positioning
Luxury brochure
Print & digital campaign

Agency
Unibrand

Personal Involvement
Content research and creation
Copywriting & copywriting supervision
Advertising campaign creative direction

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