Siniša graduated from the University of Belgrade in with an MSc in Regional Planning before switching to graphic design. He worked as an art director for major advertising agencies in Belgrade, London, Beirut, Dubai and Abu Dhabi.

In parallel, he engaged in a series of ongoing personal photography projects, documenting his life and impressions of the Middle East and the Balkans. The resulting work has been exhibited internationally and has featured in several high-profile publications, including Creative Review Photography Annual, Lens Culture, Ibraaz, Contemporary Practices and Arte.